Minggu, 14 Agustus 2011
Article Submission - Google PR
Article submission can help to make more web site sales, generate more traffic, increase your Google PR and even boost your Alexa rating. If done frequently and correctly, article submissions can help you to gain higher rankings on Google, Yahoo, and MSN. That will help drive more targeted visitors to your web site. Article Submission is a powerful search engine optimization tactic of gaining quality one way links to your sites. While there is some debate among SEO experts, most agree that article submission is among the best free methods of building free one way links.
Article submission can save hours of your time in getting one way links to your web site. Article submission is one proven link building strategy. Articles usually shouldn't have more than two links in the Author Bio section and html is not allowed in the body, for the best approval results. Article writing and submission can give you high quality one way links and can result in a higher page rank in comparison to other SEO techniques.
These links will often help to increase your Google PR and move up your relevance in the search engine results. As you are probably aware, the PR of a web site that is pointing to yours plays a role in determining the value of your own web site in Google PR calculations, there by increasing your chances of gaining ground in the Search Engine Ranking Pages. The smaller directories with low page rank can also help to improve your Google PR. Articles are usually crawled very quickly and in most cases can be found in the SE's in just a few days.
With submission software, you have to manage the submissions based on a list in the software, which may need to be updated occasionally. A good rule is to put the more comprehensive writing on your own web site and make a shorter version for submissions to other websites. Article submission software is one of the best internet marketing tools. There are many software solutions out there that can help to cut down the time for article submissions.
Article Promotion
Most internet sites receive about 75% of visitors from search engines like Google, Yahoo or MSN. Google is the worldwide market leader in the search engine market. Because of this fact it is very important for every webmaster in the world to archive good rankings in Google's search engine result pages (SERPs).
The most efficient way to archive good ranking in search engine result pages is to collect a lot of inbound links from authority sites for a specific niche. For a lot of webmasters selling links was quite a profitable way to make some cash. The monthly price of a link is mainly based on the Page Rank of the site selling the link. The Page Rank is assigned by Google and is visible in the Google Toolbar. Recently Google penalized most link selling sites. Many of those sites lost some of their Page Rank. This is the reason why selling links is mich more difficult nowadays or you will get much less money for links.
So for Google selling links is against their guidelines - link exchanges are against their webmaster guidelines as well. Though, Google suggests to collect many quality inbound links in order to archive better rankings in the search engine result pages.
May well known web directories lost most of their Page Rank as well. A lot of directories were penalized so most of them are useless for link campaings.
One of the rare opportunities for webmaster to get good quality inbound links is an <a href="http://www.softensive.com">article directory</a>. You have to write articles and submit them to a directory. It's very important that you write unique content, because Google also reduced the Page Rank für many duplicate content pages. It's more likely to get a good inbound link from an article directory if you submit unique content.
Article Plagiarism: the Next Internet Ripoff?
Content is King! shout the search engines. That's what the search engines love. We also love the non-reciprocal links that we get for our websites when our articles are published on other peoples' sites with our resource boxes dutifully appended below them.
To create a well written article takes time and effort. We have to get everything right: it has to be of relevance to the reader in that subject field; it has to be well researched; all spelling, punctuation and grammar must be correct; it has to be a genuine contribution to that particular area of specialization, and so interesting that the editor will jump at the chance of publishing it. And, oh yes, all the right keywords have to be there, of the right density and in the correct proportions.
The well-crafted article must satisfy both the reader and the bot; both the aesthetics of the eye and the strictures of the code. So those of us who try and be at least a little bit serious about things know that a second draft is always necessary, and then a third. Then it's best to sleep on it. Even after that, we know that we have to forget about it for a few days until we are able to come back to it again with a freshly critical mind. You prune it and nurture it. You take off the sharp edges and you tighten it up. If necessary you know when you have to tear it up and start over again.
Only after we have got it absolutely right - and then after spending many hours submitting to directories, editors of ezines, article announcement sites and individual webmasters - are we rewarded, perhaps, with those hard-won non-reciprocal inbound live hyperlinks.
But wait. There seems to be a problem. It appears that an increasing number of people are quite happy to simply copy and paste our work onto their own sites without a link back. Or they don't bother to check if the link is 'live'.
That would be bad enough. But there are other people who print our articles and then don't even bother to name the person who wrote it.
But there's far worse: those people who print our article and then announce to the world that they wrote it themselves! Some of those even have the temerity to add the copyright sign next to their name!
I may be being a bit too harsh. Perhaps these people don't realize that they're doing anything wrong. After all, the Internet was originally conceived as ownerless and based upon free and open source information. And I can think of nothing more Public Domain, in fact or in spirit, than the World Wide Web.
Yet just consider what it is these people are doing. They are stealing other peoples' work and passing it off as their own. They are effectively also stealing the web traffic that goes with it, the traffic that our labors should be rewarding our websites with, and diverting it to their own. This is blatant plagiarism. It just should not happen. Theft is theft, in whatever medium.
I wrote an article a few months ago on Internet marketing for small businesses. A search for the title of that article on Google now returns 10,800 pages, so at least the title itself has been reproduced that number of times and in that number of different places. A search for a chunk of text from the middle of the article returns 536 pages, which suggests that the article text has been published in its entirety no fewer than 536 times. Great! So now I have 536 inbound links from that one article! Wrong.
I looked at individual entries of the article and in a surprising number of cases there were no backlinks at all. Also surprising - and somewhat sickening - was the number of individuals who wantonly attached their own names to my work.
I recently posted the same article to a fresh source of publishers. I was astonished at the response of one editor of a well-known directory who had rejected the article on the grounds that it was not mine! She had seen the same piece on many other websites under different names, she said, and it was not her policy to publish work that had been produced using "cookie cutter" techniques. I wrote back saying that it really was my own work, citing the URL of SitePro News where it originally aired as that day's headline feature. She apologized and was even good enough to supply me with a list of names of people and sites who had published it as their own. I'm so tempted to publish their names here (perhaps I will on my blog; so watch out!) but have decided that discretion should rule. For the moment, at least.
But I think there is a clear message here. The fashion for article writing and publishing for content and backlinks is going through the roof at the moment. It's like a mini Internet boom all of its own. And like any other boom it has attracted its own inevitable pack of rat-racers, chancers, charlatans and cheats; shysters who go for the shortcuts every time, while remaining quite happy for other people to do their work for them.
For the record, the convention is this: distribute and publish the article freely by all means. But it must be published in its entirety and unedited, and MUST include the resource box with a live hyperlink back to the author's site (or wherever the author wants, for that matter).
Hey, now even my lawyer understands!
Next time I will publish their names gleefully, and be damned.
Rabu, 10 Agustus 2011
Motivate Your Downline with Autoresponders
Many affiliate marketers have a hard time building a
downline – and an even harder time keeping downline
members motivated and selling. If your income
depends on the sales of others, you should strongly
consider keeping them motivated with
autoresponders.
You can load your autoresponder with positive
messages, sales tips, and news related to the
product or service that is being sold. Many affiliates
fail simply because they don’t know how to market a
product, and they have little or no support from affiliate
managers or up line members! With the use of
autoresponders, all of that can change.
You should definitely write on some marketing tips,
specific to your product or service, and set you
downline members up in the mailing list for that
series of messages. Send broadcast messages
once a month congratulating the top sellers. Send
short motivational articles that will keep your
downline member upbeat.
Failing to communicate with your downline members
is the same as ensuring that they fail at the
business in most cases. If you want to succeed in
affiliate marketing, you have to take steps to help
your downline succeed!
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